Founder of Playboy magazine, Hugh Hefner is dead.

American magazine publisher, icon and founder of Playboy magazine, Hugh Hefner is dead.

Hefner, the CEO of playboy magazine and publisher died at the age of 91 on Wednesday, 27th of September 2017 – the business mogul died from natural cause.

“Hugh M. Hefner, the American icon who in 1953 introduced the world to Playboy magazine and built the company into one of the most recognizable American global brands in history, passed away from natural causes at his Playboy Mansion, in Los Angeles’ Holmby Hills neighborhood,” Playboy confirmed in a statement.

While alive, Hefner was criticised as a relic of a sexist era, especially in his later years, when he spoke openly of his Viagra-fueled sex romps at the Playboy Mansion, claiming to have had sex with 1000 women.

The silk robbed cassanova will be buried in Westwood Memorial Park in Los Angeles, where he bought the mausoleum drawer next to Marilyn Monroe.